Designing for Trust in the Age of AI

Keynote: Design for Human Wellbeing & AI

Keynote presentation at South Summit Brazil 2026 in Porto Alegre — Latin America's largest innovation and technology summit. Speaking on the intersection of design leadership, artificial intelligence, and human-centered healthcare innovation at Philips.

The AI Era Demands More Humanity, Not Less

In-depth interview with EXAME at South Summit Brazil 2026 in Porto Alegre. The article explores Philips' humanity-centered design philosophy — why the advance of AI doesn't reduce the importance of the human factor, but exposes its absence even more. Key themes include:

• Humanity-centered design: "The more powerful the technology, the greater the deliberate effort needed to re-center care on people."
• AI as accelerator vs. distraction: "AI can be a great distraction or a powerful accelerator — it depends on where you apply it."
• Giving time back to clinicians: "If I gave an hour back to these professionals, they'd all give the same answer: spend more time with the patient."
• The limits of automation: "We need to make clear what was generated by AI and what is human. Trust is fundamental."
• Design as system, not aesthetics: Moving from product-focused design to redesigning entire hospital systems, clinical workflows, and care pathways.

How AI Is Transforming Healthcare Design

Keynote at WebSummit 2025 in Lisbon, Portugal. Exploring how AI is reshaping the way we design healthcare experiences — from patient monitoring to clinical decision support — and why trust and empathy must be at the center of every AI-powered system.

Empathy as a Superpower

Highlight from the Global Innovation Forum in London — on why empathy is the most undervalued superpower in design leadership, and how Philips Design uses radical empathy to create healthcare experiences that earn trust.

Design for Human Wellbeing in the Context of Generative AI

At the FUTURES Conference, exploring the CHALLENGING Perspective on how Generative AI is transforming design practice — and why human wellbeing must remain the north star. A deep dive into the ethical and practical dimensions of AI-powered design at Philips.